Email Marketing Specialist

Job Title: Email Marketing Specialist

Location: Koramangala, Bangalore

Experience Required: 2+ years

Salary Range: ₹3 – ₹5 LPA

Employment Type: Full-Time

Vacancies: 1

About the Company

Globussoft is a globally recognized product-based software company delivering cutting-edge digital marketing and automation solutions. With over 4,500 customers across 50+ countries and more than 2 million active users of our SaaS products, we are a CMM–Level 3, Nasscom Certified, ISO 9001-2000 Certified, Microsoft Gold Certified organization.

Headquartered in Bhilai, India, we specialize in creating technology products across various sectors, impacting over 50 million internet users worldwide. Our esteemed partners include ICICI, Cognizant, TATA, Titan, Mastercard, SriLankan Airlines, Airtel, Wipro, Chingari, Vistaprint, and many others.

Job Description

We are seeking a creative, detail-oriented, and results-driven Email Marketing Specialist to plan, execute, and optimize our email campaigns. The ideal candidate will have strong technical knowledge of email marketing tools, a flair for engaging copywriting, and a data-driven approach to campaign optimization.

You will be responsible for managing the full cycle of email campaigns — from concept and design to delivery and analytics — ensuring alignment with brand voice and marketing objectives. This role requires creativity, analytical thinking, and a customer-first mindset to drive engagement and conversions.

Key Responsibilities

• Plan, execute, and optimize email marketing campaigns using tools like Mailchimp, HubSpot, ActiveCampaign, or Klaviyo
• Write compelling subject lines, engaging body content, and clear CTAs aligned with brand voice
• Create responsive, mobile-friendly email templates using basic HTML and CSS
• Segment audiences based on behavior, demographics, and engagement for targeted messaging
• Conduct A/B testing to improve open rates, CTR, and conversion rates
• Monitor deliverability rates, ensure compliance with GDPR and CAN-SPAM regulations
• Analyze campaign performance using email platform analytics and Google Analytics
• Maintain email list hygiene to reduce bounce rates and improve engagement
• Set up automated workflows for welcome series, re-engagement campaigns, and triggered emails
• Personalize campaigns using dynamic content and behavioral targeting
• Collaborate with marketing, design, and content teams for campaign alignment

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum 2 years of proven experience in email marketing, preferably in a B2B or SaaS environment
• Strong knowledge of email automation, segmentation, and analytics
• Basic HTML/CSS skills for email template customization
• Proficiency in marketing automation platforms (Mailchimp, HubSpot, Klaviyo, etc.)
• Strong copywriting and storytelling skills
• Data-driven mindset with the ability to interpret metrics and optimize campaigns
• Understanding of compliance and data protection regulations (GDPR, CAN-SPAM)

What We Offer

• Competitive salary package and performance-based incentives
• Career growth and professional development opportunities
• Exposure to global markets and large-scale campaigns
• Collaborative and innovative work environment