Sales Engineer / Manager

Job Description Form

Department:

Sales

Job Title:

Sales Engineer / Manager

Reports To:

|Head, Sales

Location:

Kolkata

1. Job Purpose

● Overview: The Sales Executive / Manager (East) will lead the sales efforts in West Bengal, Bihar , Jharkhand, Odisha & North East (Sikkim, Assam, Meghalaya, Arunachal, Tripura, Mizoram, Manipur) & Nagaland ) focusing on driving business growth for Aquarius’s product portfolio, including boom pumps, line pumps, and batching plants. The role involves developing a high-performing sales team, building a robust dealer network, and expanding the market footprint in these regions.

2. Key Responsibilities

 Market Expansion & Dealer Network Development:

● Develop and execute strategic plans to penetrate new markets in Eastern India focusing on concreting equipment.

● Identify, recruit, and manage dealers to create a strong sales network across key states and cities

● Conduct dealer training programs to enhance product knowledge and ensure alignment with company sales strategies.

 Customer Relationship Management & Sales Execution:

● Build and maintain strong relationships with key customers, dealers, and distributors to drive business growth.

● Lead negotiations for major contracts with corporate clients and government bodies in Eastern India.

● Act as the primary point of contact for customer escalations, ensuring resolution in coordination with technical and service teams.

 Sales Strategy & Performance:

● Develop region-specific sales strategies and objectives that are in line with the company’s overall goals.

● Track, analyse, and report on sales performance for the region, providing insights and recommendations to the Head of Sales.

● Ensure timely submission of sales forecasts, budgets, and performance reports.

 Cross-functional Coordination:

● Collaborate closely with product development, marketing, and service teams to ensure the sales strategy is aligned with market demand and product features.

● Work with the logistics and operations teams to ensure smooth supply chain management.

 Compliance & Market Intelligence:

● Ensure that all sales activities comply with company policies, as well as local and international regulations.

● Stay updated on market trends, competitor activities, and regulatory changes in the Eastern India and Bangladesh markets to adjust strategies as necessary.

3. Required Qualifications

Education:

Bachelor's degree in Business, Engineering, or a related field; MBA is a plus

Experience:

 Minimum of 7 years of sales experience in the construction equipment or heavy machinery industry.

Certifications/Licenses:

Special Skills:

Fluency in English and Bengali; knowledge of other regional languages is a plus.

4. Competencies

Core Competencies:

Technical Competencies:

 Strong leadership and team-building skills with the ability to develop and manage a high-performing sales team.

 Proven track record of establishing and managing dealer networks in construction equipment or related industries.

 In-depth understanding of sales cycles, negotiations, and business development in Eastern India.

 Strong understanding of line pumps, boom pumps and batching plants.

 Proficiency in CRM.

 Ability to interpret technical nuances of the products.

5. Working Conditions

● Work Environment: Mix of travel and office.

6. CTC 8 - 10 LPA