Performance Marketing – Senior Manager

Job Title

Performance Marketing – Senior Manager

Job Category

Digital Marketing, Performance Marketing, Growth Marketing

Shift Timings

Day Shift (Monday to Friday Onsite + Saturday Half Day WFH)

Employment Type

Full-Time

Work Type

Onsite

Company

Intent Farm – A Walnut Folks Group Company

Location

HSR Layout, Bangalore

Job Description

Intent Farm is a leading performance marketing agency for high-growth digital brands and a Meta Badged Partner. We specialize in scaling businesses through data-driven marketing, sharp creative execution, and full-funnel growth strategies across Google, Meta, Amazon, and more.

We are currently hiring a Senior Manager – Performance Marketing who will lead strategy, execution, and optimization of paid media campaigns for some of India’s most exciting digital-first brands. You will play a pivotal role in driving growth, managing client relationships, and mentoring junior marketers to create high-performing, insight-driven campaigns.

This is an excellent opportunity for an ambitious digital marketing professional who thrives in a fast-paced, impact-driven environment.

Key Responsibilities

• Manage large-scale paid campaigns across Google Ads and Meta Ads platforms.
• Drive ROI and scale efficiently for multiple client accounts, managing budgets from ₹5 Lakhs to ₹1 Crore per month.
• Develop performance marketing strategies based on competitive analysis, customer behavior, and campaign performance data.
• Take ownership of full-funnel performance including audience research, ad copy, landing page strategy, and conversion rate optimization.
• Lead and mentor a team of performance marketers to deliver consistent results.
• Create and present marketing performance reports, insights, and growth plans to clients and internal stakeholders.
• Work cross-functionally with design, tech, and content teams to execute campaign ideas effectively.
• Stay updated with platform algorithms, best practices, and emerging trends in digital advertising.

Qualifications

• Graduate or Postgraduate in Marketing, Business, or related field.
• Minimum 5 years of hands-on experience in performance marketing with a focus on Google and Meta platforms.
• Preferably from a digital marketing agency background.
• Proven track record of delivering results and managing team performance.

Skills Required

Google, Meta, Ads, Marketing, Performance, Campaign, PPC, ROAS, Growth, Analytics, Leadership, Client, Communication, Digital, Strategy, Budget, Optimization, Conversion, Facebook, Instagram, YouTube, Display, Search, YouTube Ads, GA4, Excel, Reporting, CRO, Full-Funnel, Retargeting, Targeting, Paid, Branding, Traffic, Landing, Creative

Salary

CTC range: ₹12 to ₹15 LPA